Gamma Innovation Group LLC

Do you need a VP of Marketing or Chief Marketing Officer, but can’t hire right now?

We will provide an experienced seasoned strategist for your team–at the right time for the right duration.

Who We Are

Gamma Innovation Group LLC is a consulting firm that will help you find new ways of thinking to meet your organizational goals. We help companies achieve revenue and engagement goals by providing marketing strategy and consumer insights. Our approach  includes the use of  human-centered design to enable you to solve business problems and to enhance product and program development.

Marketing Services

  • Strategic Planning
  • Brand Strategy
  • Digital Marketing & Communication

Innovation Support

  • Design Thinking
  • New Product Development

Our areas of expertise include:

Brand Strategy

We will partner with you to note only clarify your brand identity, but develop a strategy that ensures that your messaging, products and services and brand assets to align to deliver results.

Partnership Marketing and Sponsorship

Whether you are new to sports and entertainment sponsorship or you are seeking strategic support to maximize existing partnerships.

strategic Planning

Our analysis of your business combined with a market assessment and an environmental scan will result in an actionable road map for your organization.

Digital Marketing & Communication

Strategy is nothing without execution. We will work with you to develop a plan that reflects your strategy, your brand and your most important stakeholder–your customer.


Learn More

Dawn led a two-day training activity focused on the utilization of human centered design to solve business problems and spur innovation. Dawn’s performance was superb! She is a proven subject matter expert and highly skilled facilitator that not only has the ability to educate, but is also extremely engaging. I highly recommend Gamma Innovation Group!

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Dana Shuler
Senior Director, NFL Players Association

Gamma Innovation Group is the perfect mix of marketing, strategy, B2B insights and industry expertise. I rely on Dawn for her ability to quickly assess growth opportunities and provide brand positioning and outreach strategy to maximize those opportunities. She is also an expert on using sponsorship to help companies reach their target consumers while extracting maximum value from their investments. I’m grateful to have her on our team!

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Melanie Few
Founder, Super Bowl Gospel Celebration

Dawn was one of the highlights of Nudawn Marketing’s signature event, “It’s All About ME!” (IAAM) Women’s Business and Wellness Conference & Retreat, hosted by the Women Business Owners (WBO) of Prince George’s County. She led seasoned women business enterprises through a strategy and innovation session that enabled them to better position their brands and begin to infuse design thinking into their marketing and product/service development. Dawn helped participants see the big picture while providing a clear roadmap with actionable steps leading to ideal outcomes!

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Dawn Jackson
President/CEO, Nudawn Marketing Group, Inc.

I have had the pleasure and honor of working with, and knowing Dawn over 20 years. When I need a solution that I can actually execute, I call Dawn Ridley. Whether its guidance on marketing, sponsorship, fundraising, or strategy from Sports to Nonprofits, Dawn is simply the best. I look forward to working with her and her team again.

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Stephen Goodman
Chief Relationship Officer, Arjuna Solutions




Is your marketing team at capacity? Do you have a project that needs a marketing strategy and support today?

We can add to your team with flexibility and without adding headcount.

LATEST NEWS


The 3 Most Important Parts of Your Marketing Strategy

The 3 Most Important Parts of Your Marketing Strategy Ask any marketer (or CEO, small business owner, startup founder, etc.) what the most important goal for their company is and they will likely talk about reaching their customers–through marketing. Then ask them how they go about reaching these customers and you may hear a wide […]


Hello Again!

Hello Again! I founded Gamma Innovation Group in March 2018 with the intention of providing design thinking expertise and support to companies who were seeking a new approach to ongoing challenges in marketing, branding and product and program development. I had the great pleasure of working with organizations to not only support their business efforts […]


Who Is Dawn L. Ridley?

Who is Dawn L. Ridley? Dawn L. Ridley is the Founder and President of Gamma Innovation Group (formerly Ridley & Associates).  Dawn’s expertise includes strategic planning for organizations in various areas, including marketing, design thinking, new product development, program development and business development.   Dawn has also served as a Strategy and Planning Director at AARP, […]

Welcome to the Gamma Innovation Group Blog!

Gamma Innovation Group is a management consulting firm that will help you find new ways of thinking to meet your organizational goals. We use human-centered design to enable you to solve business problems and to enhance product and and program development. This blog will feature our thoughts and insights on our favorite areas, including strategy, […]

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Gamma Innovation Group LLC

Gamma Innovation Group LLC is a management consulting firm that will help you find new ways of thinking to meet your organizational goals.

6917 Laurel Bowie Road  #1176
Bowie MD, 20718

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