The 3 Most Important Parts of Your Marketing Strategy Ask any marketer (or CEO, small business owner, startup founder, etc.) what the most important goal for their company is and they will likely talk about reaching their customers–through marketing. Then ask them how they go about reaching these customers and you may hear a wide […]
Hello Again! I founded Gamma Innovation Group in March 2018 with the intention of providing design thinking expertise and support to companies who were seeking a new approach to ongoing challenges in marketing, branding and product and program development. I had the great pleasure of working with organizations to not only support their business efforts […]
Who is Dawn L. Ridley? Dawn L. Ridley is the Founder and President of Gamma Innovation Group (formerly Ridley & Associates). Dawn’s expertise includes strategic planning for organizations in various areas, including marketing, design thinking, new product development, program development and business development. Dawn has also served as a Strategy and Planning Director at AARP, […]
Gamma Innovation Group is a management consulting firm that will help you find new ways of thinking to meet your organizational goals. We use human-centered design to enable you to solve business problems and to enhance product and and program development. This blog will feature our thoughts and insights on our favorite areas, including strategy, […]